Bluesky Decentralized Social Media Platform Gains 30 Million Users

Bluesky Decentralized Social Media Platform Gains Ground in X Rivalry

The Bluesky decentralized social media platform has crossed 30 million users as of February 2025. The surge follows controversial changes at X, including a revised block feature and the decision to let third parties train AI models on user posts. These shifts prompted many to explore alternatives, with Bluesky benefiting from the momentum.

While growth is notable, Bluesky still trails Meta’s Threads, which holds 275 million monthly active users. The platform’s rise underscores a broader trend: users are seeking social networks that prioritize transparency, user control, and data privacy.

Built on Open-Source Protocols

Bluesky operates on its in-house AT Protocol, an open-source framework that allows transparency into development. Initially conceptualized by former Twitter CEO Jack Dorsey in 2019, the platform is now led by CEO Jay Graber and functions as an independent public benefit corporation.

Unlike centralized networks, Bluesky aims to give users the freedom to migrate across compatible platforms while retaining their accounts, followers, and data. This federated approach positions it alongside Mastodon in the broader “fediverse,” but with a more streamlined, user-friendly onboarding experience.

Features Driving Adoption

Bluesky’s interface resembles X, with 256-character posts, image sharing, likes, reposts, and replies. New additions include direct messages, vertical video feeds, and a “Starter Pack” to help users discover relevant content quickly.

Its block feature operates traditionally, preventing blocked users from viewing content — a contrast to recent X changes. Bluesky has also committed to avoiding the use of user content for AI model training, setting it apart from X’s terms of service.

Customizable feeds, algorithmic choice, and community-specific moderation add to its appeal. Users can even link their own domains as handles, a service that ties into Bluesky’s revenue model.

Monetization Without Ads

The platform is pursuing monetization strategies that avoid advertising reliance. Paid services, such as custom domain handles, are already in place. A forthcoming subscription tier, Bluesky+, may include higher-quality video uploads and advanced profile customization.

In addition, the Skyseed fund supports developers building on the AT Protocol, fostering ecosystem growth without compromising user privacy.

Moderation and Governance Challenges

Rapid expansion has tested Bluesky’s moderation capabilities. In 2024, the platform saw a 17-fold increase in moderation reports, primarily for harassment, trolling, and intolerance. In response, Bluesky expanded its moderation team to around 100 members and launched the Ozone tool, enabling communities to run independent moderation systems.

Recent updates to its Community Guidelines aim to shape platform culture proactively. However, past controversies over content moderation and account bans highlight ongoing challenges in balancing free expression with user safety.

Competitive Positioning

While Bluesky shares architectural similarities with Mastodon, its simplified design, curated feeds, and mainstream appeal set it apart. The upcoming federation capability will allow users to join different servers without losing their data or followers, potentially boosting adoption further.

With notable figures, news outlets, and political leaders joining the network, Bluesky is carving a place for itself in the social media landscape. Whether it can maintain growth and compete with giants like Threads will depend on its ability to balance innovation, governance, and user trust.

What role will Bluesky decentralized social media platform play in reshaping online interactions, and can it redefine how users think about ownership and privacy in social media?

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